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Market Your Site Effectively with Strategic Website Content

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by: Steve Shaw
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Word Count: 450
Date: Fri, 22 Nov 2013 Time: 5:18 AM

Creating successful website content is all about knowing your target market. You create the right content for your target market and potential customers will find their way to you. From there potential customers can become actual customers.

This is the value of content marketing. Imagine the internet as a highway with huge numbers of people speeding along it. Those people have no idea what is off the next exit unless something attracts them to take it. Content marketing is your business' sign along that highway. And once that content is there, it continues to attract potential customers for years to come with no further effort or cost on your part.

So, how do you make your content stand out? The key lies in search engine optimization using the right keywords. The easier you are to find, the more potential customers will be attracted to your site.

There are different ways to find the right keywords. You can buy in-depth research software, but there are resources online that are free. One of the best tools is Google's Keyword Planner.

An Adwords account is required to access the Keyword Planner. You just need to set one up, however, you don't have to put any money on it. Then log into your Adwords account, go to the menu page, and you can access the "Keyword Planner" from the "Tools and Analysis" drop down menu. You will then be asked what you would like to do. Click on "Search for new keyword and ad group ideas."

Through a selection of options you can get ideas for keywords. You can search for ideas by service, product, type of product, or by specific URL. For example, under "Search for new keyword and ad group ideas," you will see "Enter one or more of the following:" and the first option is "Your product or service." After entering your product or service you will be given a list of suggestions for keywords, with similar keywords grouped together.

Then you can get to the real meat of the research by seeing exactly how many people are searching for keywords related to your service or product. And better yet, which specific keywords they are using in their search.

But a list of keywords does not a website make. You have to be able to weave those words into creative and interesting content. Some keywords will easily group into titles off which you can build your content. Keep in mind that most people doing searches will be seeking an authoritative source that can inform them on the subject. This is a great opportunity for you to build a relationship that will turn a random sale into a long term, loyal customer.

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